Free has nothing to do with it. Even if you paid Google to be included in the index, Google's results indicate Google's current opinion.
There's no useful, natural, way to order search results. They are an opinion. If Google wanted to, they could randomize results every day or query just to see what people prefer. No one is owed any particular result. Users are literally asking Google what Google feels is a good answer to a query.
There's no useful, natural, way to order search results. They are an opinion. If Google wanted to, they could randomize results every day or query just to see what people prefer. No one is owed any particular result. Users are literally asking Google what Google feels is a good answer to a query.