The UK market is probably one of the most 'advanced' in terms of online viewing of TV and movies (thanks in large part to the popularity of the iPlayer).
There's a mix of things; multi-platform free VoD (iPlayer, 4oD, ITV), multi-platform subscription VoD (Netflix, Blinkbox, Lovefilm), subscription live stuff (Sky).
I would credit the BBC with spurring on this competition - they've expanded the mindshare for these kind of products with everyday people probably more than any other company. They're not really competing with the other players in the UK, though.
A new player would be competing with the likes of Sky (who own the rights to a load of premium stuff, which wouldn't be up for grabs for a long time, and when it is, would be fought for). Netflix has this problem right now with movie and TV rights.
There's a mix of things; multi-platform free VoD (iPlayer, 4oD, ITV), multi-platform subscription VoD (Netflix, Blinkbox, Lovefilm), subscription live stuff (Sky).
I would credit the BBC with spurring on this competition - they've expanded the mindshare for these kind of products with everyday people probably more than any other company. They're not really competing with the other players in the UK, though.
A new player would be competing with the likes of Sky (who own the rights to a load of premium stuff, which wouldn't be up for grabs for a long time, and when it is, would be fought for). Netflix has this problem right now with movie and TV rights.