Financial independence. Starting a profitable company is an interesting challenge. Not having to worry about money. Providing value to the world. Enjoying the intellectually stimulating challenge of programming. Working remotely and on a self defined schedule. Having the reach associated with web business (My customers literally come from all over the world). Being a self made man. Being able to call the shots for my own company and as a result sink or swim.

There's a million reasons why I want to start a web company. And I don't think I'm lying to myself about any of them. If it was all about money I would be working on perfecting my pitch and just focus on getting an investment.