His employer has done absolutely nothing to either make him the face of the brand or mention him a lot, unless you consider a couple of obligatory press releases as being a media blitzkrieg. Your perception comes from people theorizing about the situation a lot on the Internet, which is very different from anybody marketing anything.
Who are you referring to here, Jony Ive? After Tim Cook, Jony Ive has to be the most well known "brand" at Apple, based primarily on the large investment they make on the classic Jony Ive hardware/design descriptions he does for new devices.
