The headline "Writing is hard, so do it" is a good example of one way in which writing is hard. I believe the writer is trying to say "Writing is hard, but becomes easier with practice" but writes something closer to "Since writing is hard you should write".
Still, just because something gets easier with practice is not an intrinsic reason for people to do it. I could claim the same for juggling. Something I find a lot of fun in doing, and which has gotten doable with practice. Which is why I said this is true for most any artistic endeaver. (I suppose juggling is not necessarily artistic, but I don't know what to categorize it as.)