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"The price of reliability is the pursuit of the utmost simplicity. It is a price which the very rich find most hard to pay." — Tony Hoare

It is impossible in practice to persuade people to pay the same amount for a simple, reliable product that they would pay for a complex, unreliable one with more features. Reliability is a promise, and they have to trust. Features can be demonstrated now, so less trust is involved (or so it appears).

And then the features stop working.



Depends on who your customers are. I have always found breaking up features into a "basic" user and a super user is a fairly good approach. Keep the advanced and complex things on a separate page that requires navigation and keep the 80% use case as the sane default given to most users. The loud few get what they want and the bulk of the users are served reasonably. I have also found consistency to be significantly more important than excellence. Any time someone requests that we take away an option or feature for some good reason I am extremely hesitant to remove as I am confident that a customer will suddenly provide a valid use case for it's existence.


I thought the noveau semi-riche liked complex flashy things, while properly wealthy people tended more towards ultra-high-quality but simple and classy?


It's definitely not impossible to do that, there are a ton of people (on this very website, I dare say) who'd pay good money for a non-smart TV with the latest panel technology and 4 HDMI ports.

However Samsung and LG wouldn't make as much money from those models, and the potential customers for them will probably suck it up and buy a smart TV anyway. So why would they bother?


Perhaps the path to simplicity in that case is not buying a TV


Been there, done that! Then got married. Wife not appreciative of no-TV lifestyle, and no-wife lifestyle is slightly too big a sacrifice for simplicity.


Totally understandable




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