If you are trying to build a brand around it, great. Make a conscious decision and go with it. But doing it to be funny, "just amongst the team", has a nasty way of biting you.
That's a great point. Sometimes the profanity thing can actually be a part of your brand / identity, and you just accept that you'll lose some people over it, but you're banking that the benefit is worth it. I've often said that I want Fogbeam Labs to be "The Motley Crue of software companies," so something like this would not be a big deal to us. We want to be known for breaking the rules, saying "fuck it" and being a bit edgy. But that path clearly isn't for everybody. \m/
That's a great point. Sometimes the profanity thing can actually be a part of your brand / identity, and you just accept that you'll lose some people over it, but you're banking that the benefit is worth it. I've often said that I want Fogbeam Labs to be "The Motley Crue of software companies," so something like this would not be a big deal to us. We want to be known for breaking the rules, saying "fuck it" and being a bit edgy. But that path clearly isn't for everybody. \m/