I actually cancelled Netflix a few years ago because of this. Then my mobile carrier (T-Mobile) offered me an almost-free subscription, so I joined back.
Maybe it's my paranoid streak, but it almost seemed as though Netflix was not just offering me content that their AI thought I would enjoy, but they were progressively offering me content that was right on the edge of what my value system would accept -- as though they were reprogramming me. Eventually it reached the point where I could not find anything I wanted to watch, which is why I cancelled.
I think 'reprogramming' is a stretch, but I definitely noticed a gradual slide in actively exposed content from the stuff I actually wanted to watch towards mockbusters and foreign imports, and it became increasingly obvious they were trying to get me to watch stuff that was cheap to license, instead of the backlog of quality films I was used to from the DVD days.
Maybe it's my paranoid streak, but it almost seemed as though Netflix was not just offering me content that their AI thought I would enjoy, but they were progressively offering me content that was right on the edge of what my value system would accept -- as though they were reprogramming me. Eventually it reached the point where I could not find anything I wanted to watch, which is why I cancelled.