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Ah, but the firms I'm competing with charge >$300/hr, so I can come in under them and still make a good living.

You'll notice that nowhere do I say we're prepared to compete against teams of highschool kids in Bangladesh on price.



So you only compete on price with those who charge more then you? ;-)


Sure. It's easier to win that way.

I still like to think I'm competing on quality rather than price. The fact that I bill less for my time when I've got sand between my toes is frankly a bit of a gimmick. Some clients see it as a positive that they're contributing to my suntan.


I don't see anything wrong with doing a little positioning.




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