You have to learn about KFC or powerade for the first time somehow. I, for example, don't think I've ever drunk powerade or gone in to KFC in living memory. I wouldn't even know that the C stands for Chicken except for their extremely effective global advertising.
The birth rate in the US is something like 8 persons/minute of which presumably at least one 1 would be very happy to eat KFC and drink powerade. They are a good target for advertising, as well as people who are borderline about where they eat today.
There was an xkcd comic that really summed this idea up well. There is population turnover. Just because you know what everyone knows doesn't mean the new entrants to the world do - they have to learn from somewhere. Advertising makes sure it happens. I can vouch that it is working well for me even though I don't eat fried chicken.
The birth rate in the US is something like 8 persons/minute of which presumably at least one 1 would be very happy to eat KFC and drink powerade. They are a good target for advertising, as well as people who are borderline about where they eat today.
There was an xkcd comic that really summed this idea up well. There is population turnover. Just because you know what everyone knows doesn't mean the new entrants to the world do - they have to learn from somewhere. Advertising makes sure it happens. I can vouch that it is working well for me even though I don't eat fried chicken.