It is probably all of those things at the same time, and nothing stops employees from wielding considerable power when it comes to influencing decision making on any of those issues.
Google was, only a few months ago, forced by its employees to turn down lucrative defence contracts, and has since committed to not participate in them.
I think if employees manage to accomplish that we can all manage to improve our privacy practises.
I tend to agree, fwiw. Scanning emails prevented Google from taking a stand on privacy without subjecting itself to easy potshots of hypocrisy, regardless of how many times they explained the methodology and use of keywords instead of profile building.
Google was, only a few months ago, forced by its employees to turn down lucrative defence contracts, and has since committed to not participate in them.
I think if employees manage to accomplish that we can all manage to improve our privacy practises.